Janelle Beauty was founded by Anika Janelle Pettiford as a health-conscious company that equate beauty with good health. The fact that Anika could not find personal care products that were simply pure and whole during a time of illness, motivated her to start making her own homemade mixtures. One body butter led to another, which led to body souffles and hair oils which led to the Janelle Beauty you see today.
The use of Virgin Coconut Oil in our products comes from Anika's family tradition in Trinidad and Tobago, where it was used safely for generations for nutritional and beauty benefits. The oil must be fresh and unrefined to work properly in skin and hair care products.